INA MCCOY

User Experience Designer

 

Hi, I'm Ina MCCOY


I am a user experience and graphic designer, based in Nashua, New Hampshire. I have a professional background in user experience design, a Bachelor of Fine Arts degree in Graphic Design from Massachusetts College of Art, and a Master of Science degree in Marketing from Southern New Hampshire University.

Away from designing, I love playing with my chocolate lab puppy Lucky, going to Bikram yoga, reading anything I can from my favorite author Paulo Coelho, and sometimes drawing and painting!

What I do

I design beautiful things.


UX Strategy

This is where the product strategy is defined. Who is it for, what problem does it solve, and what will it look and behave like.

UX Design

This is where the usability and ease of use in the interaction between the user and the product is defined and iterated upon.

Interaction Design

This is where the decisions are made about how the product behaves once a user touches or interacts with it.

Graphic Design

This is where the focus is in the small details on how the product looks, feels, what are the colors, typography, iconography or imagery.

My Process


How I approach each new UX project.

DISCOVERY

  • Content Audit
  • Competitor Analysis
  • Personas
  • User Journeys

CONCEPTING

  • Process Flows
  • Site Map
  • Wireframes
  • Design

TESTING

  • Axure Prototyping
  • User Testing
  • Review
  • Approval

Case Studies


Here are some in depth case studies of larger projects that I've worked on in the past.

Portfolio


Here are some other projects that I've worked on.

  • All
  • Web
  • Apps
  • Process
Client: Intuit intuit.com
Client: Liberty Mutual Stakeholder Interviews
Client: Liberty Mutual Coach of the Year
Client: Chili's Bag the Bag Lunch
Client: Liberty Mutual User Journey
Client: Dunkin Donuts Facebook App
Client: Duracell Olympics: Team USA App
Client: Intuit intuit.com
Client: Oral-B Website

Contact Me


I'd love to hear about your next project! Send me a message and I will see if I can help.